 PROGRAMMING
SHOPPING CARD
Easy
selling system for your Online Business..
One of the most critical steps that need to be taking to assure
the success of your online business is choosing the best shopping
cart solutions for your launch into ecommerce. This is why Innova
Design is here to help you on your way to becoming a thriving
e-business manager.
In
a nutshell, a shopping cart can be defined as a series of scripts
that keep track of items a visitor picks to buy from your site
until they proceed to the "checkout". There is a popular belief
that shopping carts handle the whole financial transaction, but
in reality they only really act as a front end which transfers
information via a secure connection (another service) to a payment
gateway (a separate service altogether). It is the payment gateway
service that then channels the requests and conveys throughout
relevant financial networks, including the Internet merchant account
with your bank. It then sends back confirmation or denial back
to the shopping cart software.
Shopping
cart software has been greatly developed in recent years and many
packages are so advanced that they are in effect entire store
fronts. Depending on the needs of your online business, Innova
Design will provide a shopping cart accordingly.
Our
shopping carts can include the following:
 Suggest
sell/cross selling - it is no secret that impulse buying
also applies to the internet. This is why some shopping carts
can suggest another product to complement a customer's current
selection. If offered at a discount rate, this strategy proves
quite successful.
Quantity
discounts/coupons - your shopping cart can be designed
to calculate discount rates depending on the number of units that
your client wishes to purchase. At the same time, coupon functions
let you issue special offers as part of your marketing campaigns.
Usually, prospective clients are given special codes that are
matched against a particular item or overall discount rate.
Auto-responders
- if you follow up all your clients with regular email
offers, you may want to consider a shopping cart that offers an
integrated auto-responder capabilities. This will streamline your
operations and can be used for maintaining other contact lists
as well.
Affiliate
modules - One of the most successful, low cost ways to
promote your product is through an affiliate program. Your expenditure
is minimal if you only pay on performance; i.e. sales generated.
An affiliate module can handle the signup process, provide statistics,
streamline communications and keep track of payments to be made
to affiliates.
Other
features commonly incorporated into carts include inventory tracking,
sales tax calculation and stationery creation/management.
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