GRAPHIC
PRINT DESIGN WITH INNOVA DESIGN
Stand out with your brand in print advertisement...
When you decide to send a message through a
newspaper add, a magazine cover, a business logo, you are using
a type of visual communication called ‘graphic design’.
This can be summed up as a creative process
that uses both technology and art to communicate ideas and send
out messages. Depending on the message that a particular client
wants to convey to a specific audience, a graphic designer will
work with an array of communication tools at his/her disposal
to make sure that the idea is expressed in the best and clearest
way possible.
Print design is all about managing the use of
shape, color and space to make the audience’s eye travel
all around the page. The key to creating a successful piece is
to express effective marketing messages along the way, creating
a balance between communication and design.
Graphic designers work with a large assortment
of sources, especially when it comes to pictures. They can create
artistic results by using photographs, computer-generated, painted
or drawn images and at the same time, they can design the letter
forms that are an essential part of the different typefaces found
in all kinds of advertisement. They are the ones in charge of
creating the typefaces for television ads, for movie credits,
for magazines, for restaurant menus… in other ways, for
any kind of print that conveys a message from a particular client
to an audience.
Even if you don’t realize it, graphic design is part of
your daily life. When you buy a chocolate bar at the supermarket,
every detail about its wrapper has been carefully created by a
graphic designer. Thus, it doesn’t matter if it’s
the shape of the design is big (like a billboard) or small (like
a logo on the socks you’re wearing) graphic designed is
used everyday to locate, stimulate, persuade, inform, identifies
and to attract the attention of the audience all around it.
Innova Design offers different types of options
for your prints, all of which can be found below.
Type-based
When it comes to expressing a message, graphic
designers use words in a very different way than writers do. To
them, the appearance of the word is equally important to its meaning.
All the visual forms that words can take, be it handmade lettering
or typography (printed word), have different communications functions.
 For
example, you can identify a product name on a package by just
seeing the appearance of the letters of its brand. Designers are
professionals when it comes to presenting information in a visual
form, be it on packaging, film, print or signs. They can catch
you attention on a poster and present running text as the typography
in a book does.
Even though it might not seem important to most
people on the surface, it is vital for a graphic designer to determine
the format of a printed page of text. He/she will have to decide
if the text is to be divided into columns, and if it is, into
how many; they will have to determine the spacing between the
lines and paragraphs, using indentation or not. Also, the use
of decorative lettering, underlines or italics will also have
to be considered.
By evaluating the kind of message that is to
be conveyed and the audience for the type-based designs, they
will be able to make the decisions mentioned above and come up
with a visually stimulating method to present the text.
Image-based
This type of design is used when a client wants
to communicate ideas through pictures. An image can be incredibly
powerful since as the saying goes “a picture is worth a
thousand words”. Not only is an image a compelling tool
of communication by conveying information, but it can also express
emotions and moods.
When a person’s eyes come across a picture,
they respond to it instinctively founded upon their previous experiences,
personality and associations. For example, everyone knows that
candy is sweet and this general knowledge combined with images
can help create visual stimulation that every person can understand.
When it comes to image-based design, it is inevitable
for the picture to carry the entire message, since there will
be very little words to help. The pictures can be painted, drawn,
photographic or computer-rendered in lots of different ways. This
type of design is used when the graphic designer determines that
the message the client wants to convey can be clearly summed up
with an outstanding image.
Type and image
 Designers
can sometimes combine both techniques described above to express
a client’s ideas to their audience. By exploring the creative
opportunities presented by both images and words, the can come
up with original and artistic ways to communicate a specific message.
He/she will have to design the appropriate letter forms and create
the right images to establish the perfect balance between the
two.
When you think about it, a graphic designer
actually creates a link between the client and their audience.
Most of the time, the client is too personally involved with the
message that they are trying to convey to come up with different
ways in which it can be expressed. Audiences, in contrast, are
sometimes to large to have an active part in the creative process
and do not have a direct impact on the way communication is presented.
On the contrary to these two, a graphic designer
is taught how to create a message and how to present it effectively.
They work with the client in an attempt to understand what the
message is about and to find its purpose; they also work with
market research teams and other specialists which help to comprehend
the personality of the audience in general. This helps them immensely
when it comes to creating a design concept; when this times comes,
they will work in conjunction with photographers and illustrators
as well as with printers and typesetters to generate the final
design result.
Logotypes, logos and symbols
Logos and symbols are unique, highly compacted
information forms or identifiers. They are abstract illustrations
of a particular identity or idea. For example, the Mckintosh ‘apple’
is a symbolic form, which we are instinctively taught to recognize
as representing a particular company. Logotypes, on the other
hand, are business identifiers which are founded on a unique typographical
word treatment.
Some of these identifiers are a mix of both
logotype and symbol. When it comes to creating these identifiers,
a graphic designer must have a very clear concept of the company’s
vision or idea that they want to express and must also have proper
knowledge of the audience to which it is directed.
 Print
design products by Innova Design
- Brochures
- Postcards
- Posters
- Catalogs
- Trade Show Design
- Ad Concepts
- Newsletters
- Mailers
If you have any questions about a particular print design that
isn’t shown above, please feel free to contact
us.
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