 Case
Study: Better Looks SA
Better Looks SA is a private company of health
and beauty consultants specialized in the cosmetic surgery market
in Costa Rica. The goal of the firm is to provide high quality
customer service to people who are interested in travelling to
Costa Rica to have procedures or treatments performed under the
best of medical care for very low prices.
Therefore, when Better Looks came to Innova Design
for help, we already knew that they needed to concentrate on their
website and their online marketing since their business depends
solely on the visitors to their web pages. This company is a perfect
example of an online business that needed to invest in all the
services that Innova Design offers so that their sales would increase
and their business would flourish.
We will take a look at each of the services provided
and give a small explanation of what was done for each.
Logo Design - Better Looks needed
an eye-catching design to represent their company since it would
speak for the board certified surgeons and staff with which they
work with. Better Looks wanted their clients to know that they
would be taken care of and that they would receive the best customer
service. They wanted to give the impression of being an "approachable"
company so that people would have no qualms in asking their questions
about cosmetic surgery. Our logo design team sat down and planned
their logo with great details choosing the color and lines. They
finally came up with this:
Web design - Better Looks wanted
an easy to navigate website that was eye-catching and informative
at the same time. They wanted their clients to find the information
they needed easily and quick, while at the same time giving the
impression of being a secure and responsible company that knew
what it was doing. Using this as a base, our web design team went
ahead and created the site.
Programming - When a company
bases its sales on customer service, it is very important that
the communication between parties is flawless. Thus, our programming
team provided an ideal solution for Better Looks by coming up
with an instant message system where clients can write their questions
and comments concerning all the different types of surgeries.
At the same time, Innova Design created another instant message
system for clients to contact the surgeons affiliated with the
site directly.
Content writing - When it comes
to plastic surgery, it is of great importance for clients to be
informed. Thus, Innova Design's writing team did research on all
the different types of surgeries that Better Looks provides and
wrote detailed descriptions of each, including the risks of the
procedures, the recovery period needed for each treatment and
comprehensive explanations about how the surgery takes place.
But we didn't stop there. Our writing team came up with all kinds
of articles related to cosmetic treatments which help clients
choose the best surgeon, the best recovery centers and the ideal
procedure for their respective situations.
Print work - Since Better Looks
works with many plastic surgeons, they needed to have some sort
of print work with which to advertise their company. Thus, Innova
Design came up with series of folders, notepads and stationary
that can be given to clients or affiliates. The merchandise was
designed by using the Better Looks' logo as a base for the colors
and shapes.
Brochure - Print advertising
is a traditional type of marketing that can have great effects
on the sales of a company. Innova Design came up with an informative
and alluring brochure for Better Looks so that they can distribute
it in health clinics or at doctors' offices. Business cards -
A firm's business card is essential when it comes to giving first
impressions, this is why Innova Design took its time to come up
with a simple yet special card for Better Looks. Once more, our
team used the company's logo as a base as well as their need to
give the impression of being secure and responsible firm.
Internet Marketing - Innova
Design worked with Better Looks so that link exchange programs
were launched as well as initiating an affiliate program campaign.
Our team made sure that the Better Looks link can be found in
the most important cosmetic surgery websites in Costa Rica as
well as the personal sites of many surgeons.
Search engine optimization -
In the cosmetic surgery industry, it is necessary for your website
to have high rankings in all kinds of search engines. Thus, Innova
Design's team did their research of the entire market and managed
to point out the keywords and key phrases that would optimize
Better Looks' site. Working together with our writing team, we
made sure to include these in the content of the pages and, after
some time of intense work, our efforts paid off. Better Looks
is now on the top ranks of cosmetic surgery in Costa Rica in all
of the main search engines.
Web maintenance - Innova Design
signed a contract with Better Looks which provides full maintenance
of their website, including email server, so that the functioning
of their site is always in top shape. If there are any errors,
they are reported and dealt with immediately so that the site
always performs with great efficiency.
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